THE PUBLIITY OF TH “COVID KIT” AND THE “EARLY TREAMENT”: AN ANALYSIS OF THE (DIS)INFORMATIVE SPEECH

Abstract

With the advent of the global pandemic of Covid-19 in early 2020 and its constant worsening in Brazil until mid-2021, scientists worked tirelessly to find an effective treatment. Concurrently with these efforts, news that extolled alternative treatments for the new coronavirus also emerged and were politically encouraged, mostly on social networks. This work seeks to investigate the functioning and analyze the impact of these discourses in defense of a supposed "early treatment" ‒ technically without proven efficacy ‒ for the disease gived in 2020, asking how how the defense of the "covid kit" and "early treatment", disseminated on official Federal Government profiles on Twitter, worked and impacted measures to combat the Covid-19 pandemic. For that, a corpus was built with information that are pertinent to this debate found in official profiles of the Federal Government on Twitter, a social network, analyzed under the bias of French Speech Analysis, based on Pêcheux and Orlandi. It starts from the hypothesis that this study can contribute to the understanding of the structures and dynamics of these political discourses propagation, identifying their influences on measures to combat the pandemic.