Conceiving of multimodal text when reading digital infographic through verbal protocol

Abstract

The aim of this paper is to present evidences that the non-verbal elements of a digital infographic are systematically processed by the reader as it’s done with the verbal text. The methodology consisted of the submission of digital infographic to two adolescent readers through verbal protocol technique for data collect. Conceiving of text from the only discursive, pragmatic and semantic viewpoint has shown insufficient for analysis of data. Conceiving of multimodal text that includes semiotic aspects was more useful for analysis of data. The results show that visual modes of propagation of information can be considered non-verbal textual elements, because of the ability of tested readers considering information in the visual mode in digital infographic reading.