Argumentative resources in advertising: the operators
DOI:
https://doi.org/10.17058/signo.v33i55.390Keywords:
Argumentação. Publicidade. Operadores argumentativosAbstract
It is known that language is a powerful tool of manipulation, since by means of discourse man tries to persuade his interlocutor, making him share opinions. Actually, by using language, there are always aims to be reached. However, in order to make sense and make our interlocutor come to a conclusion, our words should have argumentative features. Based on Argumentative Semantics perspective, this study aims at analysing the functioning of the linguistic clues, in special, the argumentative operators, utilized in three advertisements conveyed by the Brazilian female magazine Claudia, by means of verifying its given sense.Downloads
Downloads
Published
2008-07-05
How to Cite
Fernandes, C. B. (2008). Argumentative resources in advertising: the operators. Signo, 33(55), 55-65. https://doi.org/10.17058/signo.v33i55.390
Issue
Section
Articles
License
Authors publishing with Signo retain the copyright to their work, licensing it under the Creative Commons Attribution License which allows articles to be re-used and re-distributed without restriction, as long as the original work is correctly cited. Signo is owned by Associação Pró-Ensino em Santa Cruz do Sul and also hosts the Open Journal System plataform. Creative Commons Atribuição 4.0 Internacional.
