Spectacularization, Territory and Events - the mapping of a human development process through social networks

Abstract

With the emergence of globalization, we had access to new freedoms, with which new opportunities and possibilities were accessed, transforming and reconfiguring social practices. The mediatization of private life or the spectacularization of the image through virtual networks is a consequence of this process. The article aims to reflect on this process, going through spectacularization, where the individual is attracted to this mediatized territory; the territory itself, in an attempt to understand social practices, the territorialities involved; as well as the effects to the reverberation of an event, which goes to the networks and produces meanings inside and outside this virtual territory. In view of this, this article makes a theoretical seam between the following concepts: spectacularization, territory and event, in order to understand how the individual develops through social networks. This study takes place through the methodology of grounded theory, where through it, it is intended to make a point of arrival until Celso Furtado. It identifies that this development is inserted as a process of extending real freedoms, giving the individual a voice through virtual social networks, enabling him to be active in his social relationships.