Social responsability acts as strategic component of organizational culture

Abstract

This study seeks to analyze the Social Responsibility acts as a strategic component of the organizational culture. The goal of this research was to study the main characteristics of Social Responsibility implementation programs in companies from São Paulo state affiliated to Instituto Ethos. This analysis was accomplished through a convenience sample and qualitative research. This study was pointed out as case studies and the data was collected through document analysis and focus interviews. The results indicate that the companies don’t realize the Social Responsibility acts as a competitive advantage, but that these acts could become a positive point of view to the inner crew and external people, as well as the motivation to develop these acts could be pointed out as deeply cultural focused and rarely as a search by competitive advantages.