Market Short Chains in the Family Livestock: one relocation process in the Territory Alto Camaquã in Southern Rio Grande do Sul/Brazil

Abstract

The aim of this paper is to study a case of food relocation and training of short chains in a given location in southern Rio Grande do Sul, through the sale of lamb ranchers for family livestock planning Alto Camaquã. Thus, the case analyzed involved an ongoing experience of building the family livestock farmers markets, in particular the production and marketing of lamb. The market lamb of family livestock farmers get highlighted because it consists of a strategy for upgrading the merits of origin for food, highlighting the construction of short chains in strategic ways compiled between producers and consumers to establish marketing relationships of producers, building thus a process of upgrading a place and a product. Thus, local sales by small producers is, among many meanings, a commitment to preserving the community, tradition, tacit knowledge, and other non-market values.