The socioenvironmental liability perception in industry, commerce and services in Novo Hamburgo - RS

Abstract

This study aims at presenting cases of practices that demonstrate the perception of companies in the region of Novo Hamburgo, RS for the development of shares of social responsibility. For this, there is an introduction, which shows the structure of the discussion, a literature review in which cases are presented and concepts of corporate social responsibility in general. Basic concepts of environmental management and its interface with the representative concepts of sustainable development and then made an exposure of the main schools of socioenvironmental liability. Then are presented cases of initiatives and practices of companies in the region of Novo Hamburgo, RS. In the conclusion an analysis of the current state of the art conceptual discussion in made, concluding that the companies have not been concerned with the semantic debate of the issues, just enhancing initiatives, the marketing meanings are reached and the size of social integration they represent.