DIALOGICAL RELATIONS AND PRODUCTION OF MEANING: ANALYSIS OF THE FEMAÇÃ 2015 ADVERTISEMENT

Authors

  • Luciana Maria Crestani Universidade de Passo Fundo-RS
  • Josiane Boff Universidade de Passo Fundo-RS

DOI:

https://doi.org/10.17058/signo.v41i71.7134

Keywords:

Advertisement. Dialogical relations. Languages syncretism.

Abstract

Based especially on the propositions by Bakhtin (2003) on dialogical relations among statements, this work analyzes an advertisement of “Femaçã 2015”, a feast traditionally held in the city of Veranópolis, RS, Brazil. It is a piece of advertisement that was frowned upon by the public because of the underlying speech its arrangement recalls. Hence, the analysis sought to identify the speeches conjured, as well as the elements that, in the materiality of the subject, refer to such speeches, thus establishing the dialogical relations.

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Author Biographies

Luciana Maria Crestani, Universidade de Passo Fundo-RS

Doutora em Letras (UPM-SP), Mestre em Educação (UPF-RS). Professora do Programa de Pós-Graduação em Letras da UPF-RS.

Josiane Boff, Universidade de Passo Fundo-RS

Mestranda no Programa de Pós-graduação em Letras da UPF-RS.

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Published

2016-10-17

How to Cite

Crestani, L. M., & Boff, J. (2016). DIALOGICAL RELATIONS AND PRODUCTION OF MEANING: ANALYSIS OF THE FEMAÇÃ 2015 ADVERTISEMENT. Signo, 41(71), 27-36. https://doi.org/10.17058/signo.v41i71.7134

Issue

Vol. 41 No. 71 (2016)

Section

Tema Livre

License

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