The Development of Social Relationships in Local Retail Clusters: An Investigation Based on Network Analysis

Authors

DOI:

https://doi.org/10.17058/redes.v26i0.14556

Keywords:

Retailer Clusters. Social Networks Analysis. Regional Development.

Abstract

The literature of business clusters has been studied in the last 30 years. However, the influence of networks' social relations on local retail clusters is not known, and what impacts they have on the economic development of their regions. This article explored the existing social relations between companies belonging to local retail clusters and regional economic developments in the Rio Grande do Sul. For this, 558 managers of companies belonging to 20 local retail clusters were interviewed. This study used a quantitative methodology. Structural properties of social relations were mapped using the UCINET software. Business clusters were grouped. The SNA measures and economic performances of such groups were analyzed and compared using the SPSS software, showing differences between them by applying the Teste Anova. We observed that business clusters with higher economic performance showed weak social relations in terms of density, number of ties, reciprocity, out-degree, indegree, and greater average distance. This article contributes to the literature of business clusters by investigating the social relations of local retail clusters using the SNA method. It also contributes to regional development by exploring the relationship between business clusters and regional service's gross value.

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Author Biographies

Jorge Renato de Souza Verschoore Filho, Universidade do Vale do Rio dos Sinos

Graduado em Ciências Econômicas, possui mestrado e doutorado em Administração pela Universidade Federal do Rio Grande do Sul e Pós Doutorado pela Universidade da Califórnia em Berkeley. Professor do Programa de Pós-Graduação em Administração e professor do Programa de Pós-Graduação em Gestão e Negócios da Universidade do Vale do Rio dos Sinos.

Ingridi Vargas Bortolaso, Universidade de Santa Cruz do Sul

Pós-Doutora em Engenharia de Produção e Sistemas pela UNISINOS. Doutora em Administração pela Universidade do Vale dos Sinos - UNISINOS. Mestre em Engenharia de Produção e Sistemas pela Universidade do Vale do Rio dos Sinos - UNISINOS. Especialista em Gerência de Produção pela Universidade de Santa Cruz do Sul - UNISC e Graduada em Ciências Contábeis pelo Universidade Franciscana - UFN. Professora na Universidade de Santa Cruz do Sul (UNISC), atuando como professora-pesquisadora do Programa de Pós -Graduação em Administração (PPGA) e professora do Departamento de Ciências Administrativas.

Aruana Rosa Souza Luz, Universidade do Vale do Rio dos Sinos

Pesquisador da Universidade Unisinos (Brasil), Escola de Negócios, Brasil. Mestre e doutoranda em Administração de Empresas pela Unisinos University. Graduado em Negócios Internacionais pela Universidade Feevale.

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Published

2022-10-03

How to Cite

Filho, J. R. de S. V., Bortolaso, I. V., & Luz, A. R. S. (2022). The Development of Social Relationships in Local Retail Clusters: An Investigation Based on Network Analysis. Redes , 26. https://doi.org/10.17058/redes.v26i0.14556

Issue

Vol. 26 (2021)

Section

Articles

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