Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do Sul

Abstract

Used for the creation of value, satisfaction and invigoration of the organizational culture the marketing turned inside the company facilitates the relationships between the company and its collaborators with positive reflexes in the external customer. Considered prerequisite of the external marketing, the endomarketing actions aid in the development and maintenance of a commitment of the collaborators with the company in that you/they act generating a synergy and a favorable and productive atmosphere. This study presents the research accomplished in the companies of the Vale do Rio Pardo - Rio Grande do Sul that verified the relationship between these companies and the internal customer through the identification of programs of benefits made available to their employees.