Motivations and access to marketing channels by family farmers who work with organic production in the Serra Gaúcha Region

Authors

  • Glauco Shultz Universidade Federal do Rio Grande do Sul (UFRGS)/Faculdade de Ciências Econômicas
  • Marcelino de Souza Universidade Federal do Rio Grande do Sul/Faculdade de Ciências Econômicas
  • Willian Fontanive Jandrey Universidade Federal de Pelotas (UFPel).

DOI:

https://doi.org/10.17058/redes.v22i3.7627

Keywords:

Family farming. Organic Agriculture. Agribusiness. Production Chain.

Abstract

This article aimed to characterize the family farmers who work with organic production in the region of Serra Gaúcha, knowing the motivations and factors that influence the access to different marketing channels. Through the establishment of a non-probabilistic intentional sample, using some criteria they were interviewed 49 producers tied to commercialization in supermarkets and fair farmers. The results revealed that organic agriculture is a recent activity and is linked to the formation of associations. The main motivation for joining the activity is related to health concerns. Supermarkets and fair are the main commercialization channels, and fairs are related to the beginning of organic farming and supermarkets are presented as a form of most recent commercialization. Both channels are based on the joint organization through cooperatives and associations. It was concluded that cooperation was essential in access to marketing channels of a market in construction and a growing demand for products.

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Author Biographies

Glauco Shultz, Universidade Federal do Rio Grande do Sul (UFRGS)/Faculdade de Ciências Econômicas

Professor adjunto da Faculdade de Ciências Econômicas e dos Programas de Pós-Graduação em Agronegócios e Desenvolvimento Rural da Universidade Federal do Rio Grande do Sul (UFRGS).

Marcelino de Souza, Universidade Federal do Rio Grande do Sul/Faculdade de Ciências Econômicas

Professor Associado da Faculdade de Ciências Econômicas e dos Programas de Pós-Graduação em Desenvolvimento Rural e Agronegócios da Universidade da Federal do Rio Grande do Sul (UFRGS)

Willian Fontanive Jandrey, Universidade Federal de Pelotas (UFPel).

Aluno de doutorado do Pós-Graduação em Sistemas de Produção Agrícola Familiar da Universidade Federal de Pelotas (UFPEL

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Published

2017-09-06

How to Cite

Shultz, G., de Souza, M., & Jandrey, W. F. (2017). Motivations and access to marketing channels by family farmers who work with organic production in the Serra Gaúcha Region. Redes , 22(3), 273-291. https://doi.org/10.17058/redes.v22i3.7627

Issue

Vol. 22 No. 3 (2017): Políticas públicas e território: atores, redes e arranjos institucionais

Section

Articles

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