It´s fair day at University: Analysis of consumer´s profile from Polifeira

Abstract

The aim of this task is to evaluate the consumer´s profile when talking about the free trade fair called Farmer´s Polifeira which occurs within the scope of Santa Maria Federal University - UFSM. The exploratory descriptive research was based on statistical analyzes with quantitative results coming from 105 structured questions which were applied in October 2017. As result was noticed, regarding the consumer´s profile a significant number of youths (31%), a public that commonly does not attend free trade fair. The answer about the average satisfaction of consumers regardless of the type of link with UFSM, did not show significant statistical difference regarding the characteristics of the free trade fair infra structure. About the consumer satisfaction from 15 questions evaluated, it was verified that the fair corresponds with the consumers expectation. The highest degree of satisfaction is about the location, way of work, products freshness and reliability. On the other side, the lowest degree of satisfaction was attributed to the low variety of products, followed by the restricted availability of waste bins. If talking about the relation between dietary habits and consumer ´s satisfaction, it was found that there is no statistical significant difference between the average satisfaction of omnivores, vegetarian and vegan consumers. Only the evaluation of the use of cap and apron showed to be statistically different between the types.